Overview
DigitalOcean, a cloud provider focused on simplifying web infrastructure for software developers, was looking to increase subscriptions for its core product, while lowering CPA.
Through hindsight, they were able to understand how the browsing behaviors of converters differs from general website visitors, allowing DigitalOcean to target new users on the sites that their converters frequented with creative specific to their browsing profile.
INDUSTRY
GOAL
Highlights
Conversions | 456% increase |
CPA | 48% decrease in CPA |