Hindsight

Overview

Journelle, a high-end luxury lingerie store is very successful in converting users that were already familiar with the brand, but they were looking for more effective ways to reach and convert new members of their target audience faster, without increasing their budget.

Using Hindsight, Journelle was able to learn what sites their customers were browsing prior to making a purchase, helping them truly understand their customers’ paths to purchase. As a result, Journelle is able to get out in front of new users much earlier in their consideration stage, and align their acquisition marketing to the interests of their audience.