We’re big fans of learning directly from our customers at Hindsight. Since launching the company, we’ve had hundreds of conversations with marketers at startups all the way up to fortune 500 companies. These conversations have been an amazing way to learn firsthand about the problems that marketers face day in and day out.
One topic that always come up is the debate between demographic and behavioral information. Which one is more important? Which one is more actionable? Which would I prefer to have as a marketer?