Marketing Metrics 101: Part 1

The point of measure marketing is to determine if a marketing strategy is working and how the strategy is performing. Marketing metrics (and the marketing industry) is filled with acronyms, ratios, buzzwords – thing that obscure what they mean and what they measure.

In this series, were going to take a look at what marketing metrics are, why they are important and how they can be used to help optimize a broader marketing strategy.

Continue reading “Marketing Metrics 101: Part 1”